One slide from the presentation caught our eye in particular. It featured the expectation that India will soon surpass the US as the second biggest smartphone market – a reoccurring theme among industry analysts. However, a pretty specific 127 million figure was also quoted, as the number of units the company believes will be shipped to India this year. We can only assume the OEM did some in-depth research, along with the necessary math, which gives a bit more credibility to the prediction as a whole.
India is truly a vast and constantly expanding market. Local network infrastructure has been improving rapidly over the past few years, making smartphones the perfect point of entry to online content for an increasing number of people.
In contrast, both the Chinese and US smarthphone markets are increasingly saturated. The latter also sees most sales come through carriers, rather than SIM-free devices on the open market, leaving little room for market fluctuations, let alone rapid growth.