Instagram’s pace of new feature rollouts isn’t showing any signs of slowing down. The Facebook-owned company is now testing a new function that lets you share with only a specific group of people. It is, rather unsurprisingly, called Favorites.
This is basically a ‘friend list’. But Instagram wants to succeed in making this a thing, where its parent or even Twitter have mostly failed. Instagram will only have one friend list – Favorites. And it is private. That should keep things simple.
If you get this feature, you can choose who to share with, regardless of whether you’re composing a regular post or a story post – publicly or your favorites. When you pick “favorites”, only the people on that list will see that post, which will be denoted by a green badge. Your profile will also receive a new favorites tab (signified by a star). Here you will see all of the non-ephemeral posts you’ve ever shared with your favorites.
You can add anyone to favorites, and there’s no limit to how many accounts are on that list. No one gets notified when you add or remove them from the list. They will only know they’re your favorite through that green badge showing up at the top of those posts that are shared with favorites only. After you remove someone from the list, they lose access to all of your private posts of course.