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Much Anticipation For The Samsung Galaxy S4
Samsung is under considerable pressure to deliver the ?wow? on Thursday when it releases the long-awaited Galaxy S4 smartphone at an event in New York City.
Samsung said to have no ‘interest in seeing the Windows Phone platform succeed’
If it looks as though Samsung (005930) isn’t putting that much effort into selling Windows-based devices, that might be because it isn’t. Per Barron’s, a new research note from Detwiler Fenton analyst Jeff Johnston contends that “there is no evidence that Samsung has any interest in seeing the Windows Phone platform succeed,” and that the company is simply biding its time until it can release its own Tizen platform to act as an insurance policy for Android. Johnston further notes that Samsung’s “Windows Phone roadmap is limited to a small number of smartphones, none of which appear to be all that exciting,” and that the company has given no indication that it will use some of its enormous marketing budget to help
Samsung’s smartphone marketing Death Star spent $402 million in U.S. last year
One of the reasons Samsung (005930) has all but crushed its rival Android vendors has been a series of first-rate advertisements backed up by its Death Star-sized marketing budget. Per The Wall Street Journal, new research from advertising research firm Kantar Media shows that Samsung spent $402 million in 2012 marketing its smartphones in the United States, topping even Apple (AAPL) with its similarly enormous $333 million U.S. marketing budget for the iPhone. No other smartphone company studied by Kantar even came close to matching Samsung and Apple last year: HTC (2498) spent $46 million, BlackBerry (BBRY) spent $39 million and Nokia (NOK) spent $13 million. And given that Apple and Samsung are currently the only two smartphone vendors turning a consistent and sizable profit