Smartphone News – Samsung Electronics Co., Verizon, United States



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In Rare Move, Apple Goes on the Defensive Against Samsung
In a rare interview a day before Samsung Electronics Co. announces a new flagship smartphone in New York, Apple marketing chief Phil Schiller on Wednesday played down the expected competition from the device.
http://allthingsd.com/20130313/in-rare-move-apple-goes-on-the-defensive-against-samsung/

Verizon BlackBerry Z10 on Sale March 28, Preorders Start Tomorrow
Following AT&T’s announcement earlier this week, Verizon today revealed that it will offer the BlackBerry Z10 on March 28, with preorders starting March 14. The cost of the smartphone will be $199.99 with a two-year contract, and it will be available in black or white (exclusive to Verizon). The Z10 is the first handset to run on BlackBerry 10, and features a 4.2-inch touchscreen, 4G LTE support and an eight-megapixel rear camera.
http://allthingsd.com/20130313/verizon-blackberry-z10-on-sale-march-28-preorders-start-tomorrow/

Samsung’s smartphone marketing Death Star spent $402 million in U.S. last year
One of the reasons Samsung (005930) has all but crushed its rival Android vendors has been a series of first-rate advertisements backed up by its Death Star-sized marketing budget. Per The Wall Street Journal, new research from advertising research firm Kantar Media shows that Samsung spent $402 million in 2012 marketing its smartphones in the United States, topping even Apple (AAPL) with its similarly enormous $333 million U.S. marketing budget for the iPhone. No other smartphone company studied by Kantar even came close to matching Samsung and Apple last year: HTC (2498) spent $46 million, BlackBerry (BBRY) spent $39 million and Nokia (NOK) spent $13 million. And given that Apple and Samsung are currently the only two smartphone vendors turning a consistent and sizable profit
http://news.yahoo.com/samsung-smartphone-marketing-death-star-spent-402-million-131523842.html

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