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In Rare Move, Apple Goes on the Defensive Against Samsung
In a rare interview a day before Samsung Electronics Co. announces a new flagship smartphone in New York, Apple marketing chief Phil Schiller on Wednesday played down the expected competition from the device.
Verizon BlackBerry Z10 on Sale March 28, Preorders Start Tomorrow
Following AT&T’s announcement earlier this week, Verizon today revealed that it will offer the BlackBerry Z10 on March 28, with preorders starting March 14. The cost of the smartphone will be $199.99 with a two-year contract, and it will be available in black or white (exclusive to Verizon). The Z10 is the first handset to run on BlackBerry 10, and features a 4.2-inch touchscreen, 4G LTE support and an eight-megapixel rear camera.
Samsung’s smartphone marketing Death Star spent $402 million in U.S. last year
One of the reasons Samsung (005930) has all but crushed its rival Android vendors has been a series of first-rate advertisements backed up by its Death Star-sized marketing budget. Per The Wall Street Journal, new research from advertising research firm Kantar Media shows that Samsung spent $402 million in 2012 marketing its smartphones in the United States, topping even Apple (AAPL) with its similarly enormous $333 million U.S. marketing budget for the iPhone. No other smartphone company studied by Kantar even came close to matching Samsung and Apple last year: HTC (2498) spent $46 million, BlackBerry (BBRY) spent $39 million and Nokia (NOK) spent $13 million. And given that Apple and Samsung are currently the only two smartphone vendors turning a consistent and sizable profit